Privacy Policy

I. What We Collect

We may obtain personal information about you from various sources. We may collect this information when you provide it on or via the Platform, or when you access and/or use our social media/social networking pages (or their relevant platforms, such as Facebook, Instagram). When you visit the Platform or our social media/social networking pages, we may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs, and web beacons.

II. Information You Provide

You may choose to provide personal information to us in a number of ways, such as when you sign up on the Platform, when you make a purchase on the Platform, or via our social media. The types of personal information you may provide to us, if applicable, include:

1. Contact information (such as name, postal address, email address, mobile phone or other phone numbers);

2. Age and date of birth;

3. Gender and preferred language;

4. Username and password;

5. Payment information (such as your payment card number, expiry date, delivery address, and billing address);

6. Purchase history;

7. Product preferences and communication channel preferences;

8. Content you provide (such as photographs, videos, reviews, articles, survey responses, and comments);

9. Information provided to us when you visit our social media pages (such as your name, profile picture, likes, location, friend list, and other information described on the social media network);

10. Device identifiers, such as information about your device like your MAC address, IP address, or other online identifiers.

It is voluntary for you to provide your personal information to us, but certain services and promotions may not be available to you if you do not provide your personal information.

III. How We Use Personal Information

We may use the information you provide for the below purposes:

1. Send you promotional materials or other communications;

2. Provide requested information and services to you;

3. Contact you to follow up or confirm your orders, appointments, returns, or refunds and to send you other non-marketing communications related to products and services we provide to you;

4. Process your payment and/or transactions;

5. Create and manage your account, including access to your purchase history;

6. Respond to your inquiries;

7. Tailor ads on the Platform, social media platforms, and elsewhere to your interests and history with us;

8. Communicate with you about, and administer your participation in, special events, contests, sweepstakes, campaigns, surveys, and other offers;

9. Operate, evaluate, and improve our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analyzing our products; performing market researches, data analytics and customer relations management programs, and performing accounting, auditing and other internal functions);

10. Comply with applicable legal requirements, relevant industry standards, and our policies;

11. To avoid duplication and ensure accuracy of your information, periodically conduct data cleansing, linking, or merging of our records, either internally or through our service providers.

We also may use the information in other ways for which we provide specific notice at the time of collection.

If you provide us with your personal information, we intend to use it for direct marketing purposes to offer or advertise the availability of our goods and/or services. However, we may not use your personal information for such purpose unless we have received your consent to our intended use.

Upon your consent, the personal data you provided in the form, or the personal data you provided at the time when you consented to the said subscription, would simultaneously be used by us for that marketing purpose.

If you do not wish us to use your personal information in direct marketing, you may opt out of our direct marketing at any time by following the procedures set out in the section “Your Rights and Choices” below. We must, without charge to you, cease to use your personal information in direct marketing if you so require.

We will use the personal information supplied by you for direct marketing only in accordance with the Personal Data Protection Act of the Republic of China. Our direct marketing materials may come in several forms, including but not limited to marketing mails, emails, and text messages.

IV. How We Use "Cookies" And Other Similar Tracking Technologies

1. What are Cookies

A cookie is a small file stored in your computer, mobile phone, or any other smart terminal device by the Platform server when it logs into the Platform or browses Platform content, usually containing identifiers, site names, and some numbers and characters. When you visit the Platform again, the Platform can identify your browser through cookies. Cookies may store user preferences and other information.

2. How Cookies are Used

When you use the Platform, we may collect the device model, operating system, device identifier, and login IP address information of the Personal Data Subject through cookies or similar technologies, as well as cache the browsing information and clicking information of the Personal Data Subject, so as to view the network environment of the Personal Data Subject. Cookies allow us to identify you when you visit the Platform, continuously optimize the user friendliness of the Platform, and make adjustments to the website according to your needs. You can also change the settings of your browser so that the browser does not accept cookies on the Platform, but this may affect your use of some features of the website.

On the Platform, with the help of cookies and other similar technologies, we can identify whether you are our user without having to re-login and authenticate on each page.

3. How to Manage Cookies

You can manage or delete certain categories of tracking technologies according to your own preferences. Many web browsers have a Do Not Track feature that sends a Do Not Track request to the Platform.

In addition to the controls we provide, you may choose to enable or disable cookies in your Internet browsers. Most Internet browsers also allow you to choose whether to disable all cookies or only third-party cookies. By default, most Internet browsers accept cookies, but this can be changed. For more information, see the Help menu in your Internet browser or the documentation of your device.

If you use any other browser, please refer to the documentation provided by that browser.

On the Platform, you may delete existing tracking technologies by clearing the cache.

When you browse a webpage without logging in, we will collect cookies necessary to realize the browsing feature in order to provide relevant services to you.

Please note that if you refuse to use or remove the existing tracking technologies, it is necessary to personally change the user settings at each visit, and we may not be able to provide a quality user experience to you, and some features may not be able to function properly.

V. How We Process, Share, Transfer And Disclose Personal Information

1. Process

Certain features of the Platform may be provided by our third-party partners, and we may entrust partners (including technical service providers) with the processing of certain personal information of you. For example, when you use the auto-payments feature, we may ask third-party payments companies to process your credit card information so as to charge you relevant services fee as directed by you; when related payment services are used, we may ask third-party services providers which can facilitate "Know Your Client", transaction monitoring, and risk management, to process your and your customers’ personal information. We will sign confidentiality agreements with the third-party services providers to govern the purposes of data processing, processing period, and the responsibilities of both parties, and will ask the partners to process data in accordance with our requirements and this Privacy Policy. If you do not agree to let partners collect personal information necessary for the provision of relevant services, you or your customers may not be able to use the relevant services.

2. Sharing

We do not share personal information with any third parties unless one or more of the following circumstances exist:

At your request, or with the prior explicit authorization or consent of you;

Related to the performance of our obligations under laws and regulations;

Directly related to national security or national defense security;

Directly related to public safety, public health, and major public interests;

Directly related to criminal investigation, prosecution, trials, and enforcement;

For the purpose of safeguarding the life, property, and other major legitimate rights and interests of you or any other person, but it is difficult to obtain the consent of that person;

The personal information involved is disclosed to the public by you;

The personal information involved is collected from lawfully and publicly disclosed information.

Sharing with SHOPLINE and affiliated companies of SHOPLINE: In order to provide you with SHOPLINE products and services, to make recommendations that may be of interest to you, to troubleshoot account issues, and protect the personal and property safety of our affiliated companies or other users or the public, you acknowledge and agree that we may share your and your customers' personal information with our affiliated companies. We will only share personal information to the extent necessary and are bound by the purposes as specified under this Privacy Policy. If we share sensitive personal information or our affiliated companies use and process the personal information for different purposes, we will seek authorization and consent from you again.

Sharing with our third-party partners: We will only share personal information for lawful, legitimate, necessary, specific, and explicit purposes, and will only share personal information necessary to provide relevant services to you or your customers. We will not share personal information that can identify you, unless otherwise permitted by laws or regulations. Generally, these third-party partners are also data controllers who will process personal information in their own accounts after obtaining the consent of you. Such partners may have their own separate privacy policies and user agreements.

In addition, we may use third-party features or services when we operate the Platform (including apps from the Apps Store, payment gateways, or logistics services providers). Please note that such features or services are provided by third parties. The rules and procedures described in this Privacy Policy do not apply to such third-party features and services. Any information you provide to third-party websites or services will be provided directly to the network operators of these services. Even if you access through the Platform, you must comply with the applicable privacy policies and user agreements (if any) of these third parties. We are not responsible for the content of any third-party websites, and third-party policies on personal information and security measures. You shall read and understand the privacy policies and user agreements of third parties before providing any personal information to them.

3. Transfer

In principle, we will not transfer control of personal information to any third parties, except in the following circumstances:

At the request of the personal information subject, or with your prior express authorization or consent;

Related to the performance of our obligations under laws and regulations;

Directly related to national security or national defense security;

Directly related to public safety, public health, and major public interests;

Directly related to criminal investigation, prosecution, trials, and enforcement;

For the purpose of safeguarding the life, property, and other major legitimate rights and interests of you or any other person, but it is difficult to obtain the authorization and consent of that person;

The personal information involved is disclosed to the public by you;

The personal information involved is collected from lawfully and publicly disclosed information;

Transfer in the event of a change of operational entities following an acquisition, merger, reorganization, or bankruptcy.

Note: If a transfer is necessary due to the above reasons, we will inform you of the purpose and type of transfer and the transferee of the information before the transfer and obtain your consent to such transfer, except as otherwise provided by law or regulation. The transferee will continue to perform personal information related obligations hereunder. If we go bankrupt or cease operations and there is no transferee, we will delete or anonymize your personal information.

4. Public Disclosure

In principle, we will not disclose your personal information to the public or undefined groups, except that we may disclose your personal information based on our agreement with you or according to applicable laws and regulations.

VI. Your Rights and Choices

1. Access and Correction: You have the right to log in to the member center of this website at any time to access, modify, or update your personal information (such as name, contact phone number, delivery address, etc.).

2. Deletion of Personal Information: Under specific conditions (for example, if you decide to no longer use the services of this website), you can contact our customer service center to request the deletion of your personal information or the cancellation of your account.

3. Opting Out of Direct Marketing: If you do not wish to receive our marketing emails, text messages, or promotional information, you can opt out at any time via the unsubscribe link in the marketing messages or by directly contacting our customer service. We will cease sending direct marketing information to you immediately and free of charge.

VII. How We Protect Personal Information

1. Security Protections: We, together with our technical service providers, adopt industry-standard security protections to safeguard the personal information you provide, preventing data from unauthorized access, public disclosure, use, modification, damage, or loss.

2. Encryption: Involving the transmission of sensitive information (such as credit card numbers and payment data), this website utilizes encrypted transmission technology to ensure the security of transaction data during transmission.

3. Security Incidents: In the unfortunate event of a personal data security incident, we will activate emergency response plans and promptly notify you and regulatory authorities of the relevant situation in accordance with applicable laws and regulations.

VIII. How We Update This Privacy Policy

1. Policy Revisions: We reserve the right to modify this Privacy Policy at any time. When substantial changes occur, we will post the updated version on this website and adjust the effective date at the top.

2. Continued Use Deemed Consent: The modified terms will become effective immediately upon publication. Your continued use of the services of this website after the update of the Privacy Policy signifies that you have carefully read and agreed to accept the revised content.

IX. How To Contact Us and Protection of Minors

1. Customer Service Channels: If you have any questions, comments, or complaints regarding this Privacy Policy or your personal data rights, please feel free to contact us via the online customer service system of this website, official social media channels, or email. We will process and reply to your request as soon as possible within the statutory time limit.

2. Protection of Minors: The Platform is not intended for individuals under the age of 18. We do not intentionally collect personal information from minors. If you are a parent or guardian of a minor and believe that your child has provided personal information to us, please contact us immediately, and we will take steps to delete such information.